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Wednesday, January 06, 2010

The Grio: NBC's Outreach to the Black Community

The Grio, which is West African for "Story Teller," is the first “video-centric” news site, by and for the African American community that will aggregate related video and news stories from NBC News, NBC major market owned-and-operated TV stations, affiliates and MSNBC, both cable and internet.

The Grio will also draw upon almost a century of filmed reports from the NBC News Video Archives, a unique compilation of news clips that chronicle the black experience over the decades.

NBC News, and parent GE, felt that this community was being underserved by the existing news and information channels. The Grio's black partners own 51% and NBC owns 49%. (Source: NBC sales letter)
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