The Grio: NBC's Outreach to the Black Community
The Grio will also draw upon almost a century of filmed reports from the NBC News Video Archives, a unique compilation of news clips that chronicle the black experience over the decades.
NBC News, and parent GE, felt that this community was being underserved by the existing news and information channels. The Grio's black partners own 51% and NBC owns 49%. (Source: NBC sales letter)