CandicePrice is the CEO and owner of Urban American Productions, LLC which produced
the first award winning diverse Outdoor Lifestyle TV show in the US; Urban
American Outdoors with Host Wayne Hubbard. The show and concept were created in
1999 and the show has been in syndication on air nonstop since the fall of 2003.
Price is also the Executive Producer and Show Runner of this first outdoor show
that had an African American presence that was created to dispel the myth that
Black people were not into nature and outdoor recreation. Through visual
presentations and images of multicultural people in the outdoors—which was
never seen before on TV—the show struck a major chord and garnered much attention with
Urban American Outdoors often touches upon cultural and historical events while
weaving a good story and these factors make it a multi award winning TV show. The
program has won over 50 Broadcast Industry awards, is twice EMMY nominated and is
a fan favorite. The show has also been bestowed Proclamations, a Resolution,
and Congressional Recognitions from local state and federal government.
Wayne Hubbard have also created a spin off show called Urban Soul Wild
utilizing everything that Wayne has harvested to bring back to cook a delicious
healthy meal. The two also created a Sportsman Feeding the Hungry program to
donate to food pantries, woman’s battered shelters, churches and families in
need. They believe in demonstrating sustainability. They also conduct community
outdoor events and speak and consult throughout the US about diversity outreach,
conservation and their outdoor program.
born in Topeka, Kansas but grew up in Kansas City. She came from a family—much
like many other families—that had migrated from the south and settled in Kansas
and Missouri for opportunities.
family owned land and were farmers close to the St Louis area. Her father, Carl
Price Sr., was one of the original black radio DJ's in the country. Her grandfather
was also the first black dentist in Kansas. He was good friends with actress,
Hattie McDaniel, and poet, Langston Hughes. Candice’s uncle owned and ran a
record store and worked with youth and was the sparring partner to Joe Louis.
was touched by the arts from all directions, whether it was music, literature,
thought, theatre or dance. It is through this upbringing that eventually led to
her desire to pursue the business of entertainment. She grew up singing,
dancing and performing in several bands, eventually became a professional
singer who performed across the US and overseas. However, those indoor venues
just couldn’t compare to her love of singing outdoors in the open air, probably
because Candice’s home was directly across from a city park which she
played and sang in daily. With her family she enjoyed traveling all across the
US going to the National Parks and Historical landmarks.
Candice has a BA degree in
Communications from the University of Missouri Kansas City, as well as a degree
in music from the Conservatory of Music. She worked in television for over a
decade and other multimedia jobs over the years before starting her own
business. She has her MBE, WBE certification and has been a Hunter Ed Certified
Instructor as well as Instructor of Outdoor Safety.
recently appointed by Secretary Tom Vilsack of the USDA to a Federal Advisory
Committee as Representative for Youth, Diversity Outreach, racial and ethnic
minorities, and low income communities for the US Forest Service Planning Rule
2012. She and a committee of 20 recently handed over their recommendation for
implementation to the US Forest Service in which they had work diligently over
the past year.
married with children and loves her lifestyle of outdoors and adventures with
her husband as they travel and work to encourage others to engage, connect and
enjoy the open spaces and public lands that belong to all of us. It is
definitely a family affair and they are available to come and speak and or
consult with your business.