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Monday, January 25, 2010

Grammy Awards To Feature 3-D Michael Jackson Tribute

By Holly Wood

The January 31st 52nd Annual CBS GRAMMY Awards includes a tribute to Michael Jackson that will feature a 3-D mini-movie for his "Earth Song." It will be the first time a major awards show broadcasts in 3-D and the audience at STAPLES Center will also be wearing 3-D glasses for the showing. CBS and Target have partnered to provide millions of free 3-D GRAMMY Glasses from Sunday, January 24 through Sunday January 31. Target stores nationwide will exclusively offer these 3-D GRAMMY glasses.

The "Earth Song" video was shown as part of the “This Is It” movie. Michael was planning on showing 3-D videos at his concert. He would have beaten James Cameron and "Avatar" if the tour had started in July as planned. "Earth Song" is an ecology song about the destruction of our environment. Michael was just beginning to publicly express his deep feelings about the environment and the threat of climate change. Of course, dependging on the quality of the 3-D experience, many consumers might question the fact that if the technology already exists to broadcast 3-D to homes on current HDTVs, then why do we need new 3-D televisions? Answer: fad of having the latest gadget. Plus profits for television manufacturers and retailers.

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