The Hip Hop Caucus Wants to 'Green The Block'

Reverend Lennox Yearwood on the National Mall on Earth Day (April 22).

Green the Block is the Hip Hop Caucus' campaign to address urban poverty and climate change, at the same time. Through grassroots activities and celebrity involvement we are working to create a strong green economy, locally and globally.Climate change and poverty in the US and abroad acutely affect our communities and are causing environmental violence that is prematurely ending lives and opportunities for a better tomorrow. More than just planting a tree in the hood, Green the Block is about educating diverse communities on issues surrounding climate change and its relevance to their lives, engaging communities in the climate movement through policy and service, while introducing them to the Green Economy.

Russell Simmons is also sponsoring 'America's Greenest Campus.'